Exonumia - Life on Mars - Illuminati

I know this an odd mix of words but – I have a medal/token that I am so far unable to locate any info on.  the medal appears to be made of brass(?), 40mm diameter, weight 23.5 grams, 2.95 mm thick.  There is a bar in Seattle with the same name however, their answer to my email states they have never produced the medal.  I have found in google reverse search no definitive answer.  Here it is.  If anyone has any leads or knows what this is/for please shoot me a note.  

 Instead of Seattle, USA try Rome, Italy … 

thank you for the lead.  now just waiting on a response from that group.